Last Updated: August 2026

Seng's OG Practice is committed to safeguarding your personal information and respecting your privacy. We understand that medical information is highly confidential and we take reasonable measures to ensure that all personal data entrusted to us is handled responsibly and securely. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use our website, contact our clinic or receive medical services. By accessing this website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on your interaction with our clinic, we may collect personal information including, but not limited to:

  • Full name
  • Contact number
  • Email address
  • Residential address
  • Date of birth
  • Identification information where required by law
  • Medical history and healthcare information
  • Appointment details
  • Billing and payment information
  • Information submitted through enquiry or contact forms

Certain information may also be collected automatically through your use of this website, including browser type, operating system, IP address, pages visited, device information and general website usage statistics.

2. How We Collect Your Information

Personal information may be collected through various channels, including:

  • Appointment booking requests
  • Online enquiry forms
  • Email correspondence
  • Telephone conversations
  • Walk-in consultations
  • Medical consultation records
  • Diagnostic investigations
  • Website analytics technologies

We only collect information that is reasonably necessary for providing healthcare services, responding to enquiries or improving our website and patient experience.

3. How We Use Your Personal Information

Your personal information may be used for purposes including:

  • Scheduling and managing appointments
  • Providing medical consultations and treatment
  • Maintaining accurate medical records
  • Communicating appointment reminders
  • Responding to enquiries
  • Preparing medical reports where authorised
  • Processing payments and insurance claims
  • Complying with applicable legal and regulatory requirements
  • Improving our healthcare services and website

We will only use your personal information for purposes that are directly related to the services you have requested unless otherwise permitted or required by law.

4. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve functionality, enhance user experience and analyse website traffic.

Cookies help us understand how visitors interact with our website, remember user preferences and improve website performance. These cookies do not generally identify you personally unless you voluntarily provide personal information through our website.

You may choose to disable cookies through your browser settings. However, certain website features may not function correctly if cookies are disabled.

5. Disclosure of Personal Information

We treat all patient information with strict confidentiality.

Your personal information may only be disclosed where appropriate, including:

  • Medical specialists involved in your care
  • Hospitals or healthcare institutions where referrals are required
  • Diagnostic laboratories
  • Medical imaging providers
  • Insurance companies (with appropriate authorisation)
  • Government agencies where disclosure is required by law
  • Professional advisers assisting the clinic

We do not sell, rent or trade your personal information to third parties for marketing purposes.

6. Protection of Personal Information

Seng's OG Practice implements reasonable administrative, technical and physical security measures to protect your personal information from unauthorised access, disclosure, alteration or destruction.

These measures include secure storage systems, controlled staff access, password protection, network security and appropriate internal procedures for handling confidential medical records.

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

7. Retention of Personal Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, maintain appropriate medical records and enforce our agreements.

When personal information is no longer required, we will take reasonable steps to securely destroy or anonymise the information in accordance with applicable laws and professional obligations.